Visual PR LIVE! Ep. 3 – “Authentic Connections, Right Message” – With guests Jo Starr and Bryan Avery
Visual PR LIVE! Ep. 3 – “Authentic Connections, Right Message” – With guests Jo Starr and Bryan Avery
Monday 22nd April 2024 - you can watch the full live video broadcast here: https://www.youtube.com/live/PYtPrQwvEXo
Episode 3 of Visual PR LIVE features three main parts.
Part one: Tips on how to engage with live video and resulting assets.
Part two: A guest from the business community to not only touch on what they do but to leave you with at least one golden nugget of advice from their speciality to help you or your organisation.
Part Three: Charity Spotlight section where we welcome someone from a charity either chosen by our business guest, or by Visual PR. With many charities operating across the world, it is easy to miss just why it is so vital, and what they do to achieve their objectives. Charities are not just about raising money but about making a difference, and there are various ways this can be achieved above and beyond the money that is raised to help them do it, and this makes more sense the more we can understand their motives, objectives, and methods.
In this episode, the content of the three sections is:
- Visual PR – “Authentic Connections, Right Message!” – we look at how adding talk-show style broadcasts/recordings increases your authenticity and engagement levels with viewers than just having scripted, edited, censored, and polished videos to the camera. But the trick is to take a leaf out of the PR world and not make your sales messages overt and off-putting.
- Business Guest – Jo Starr is a London-born content writer, brand voice adviser, speaker, trainer, and all-around beacon of positivity. She helps business owners to get clear on their purpose, clients and brand messaging and writes intuitive and insightful copy that reaches the right audience. She uses her 30+ years of experience in publishing and marketing to help her clients develop an authentic, fully aligned brand voice that speaks the right language and attracts the right clients. Jo is a 'glass-half-full' proud mother of 4 who loves music, wine, yoga, kickboxing and up-front honesty. - www.linkedin.com/in/jo-starr
- Charity Spotlight – Bryan Avery founder of SwimTayka – SwimTayka connects the dots between life-saving swimming skills and Drowning Prevention education for underprivileged children around the world. By partnering with local organisations, SwimTayka offers programmes that teach children to swim and educate them about the prevention of drowning. This dual focus enhances safety and health and fosters a deeper connection between young people and their local water bodies, ensuring a lasting impact. - www.swimtayka.org
Our shows are designed to help you gain control of how your information is received and perceived and to make sure that your authentic personalities and brands are seen, heard, and felt as they should and deserve to be.
PR is "the practice of managing and disseminating information from an individual or an organisation to the public in order to influence their perception", so it deserves to be brought to life rather than risk whether it is received in the tone and emotions that you intended, let alone read at all.
Visual PR works with individuals and organisations (and/or their PR/Marketing teams) to add client-branded episodes of this unique interactive conversational broadcast to their marketing and/or PR strategies, along with the creation of assets from each episode (such as social video clips, audio for podcasts, transcriptions, QR codes, etc.). They are commonly hosted and interviewed by our founder, professional sports commentator and live host/presenter, Chris Dawes, to help make you or your guests feel more comfortable and natural, and for the conversations to be informative, engaging, fun (if appropriate) and flowing.
Don’t forget that on the live show viewers can add their questions/comments in the comments section of wherever you are watching the broadcast (YouTube, Facebook, or LinkedIn), and they can be put up on screen with your profile name and photo. So, get involved and ask away.
The shows can be watched back after the live broadcast (without the interaction) from the following locations:
Facebook: www.facebook.com/visualpruk/live
@VisualPRUK (YouTube, Facebook, Twitter, LinkedIn, Instagram)
01793 915110
Creators and Guests
Host
Chris Dawes
Sports Commentator, Voiceover Artist, Host/Presenter, founder of @visualpruk & @Open_Dawes Training.
